While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. More from Billboard ...

Data infographic showing Google Search trends results for Rare Beauty vs. Fenty Beauty from 2016-2024. Three brands stand out. When Kylie Cosmetics entered the market, it quickly gained a ...

While Selena Gomez's Rare Beauty line had been in the works for years, ... This cream bronzer stick is super creamy and very blendable. ... RARE BEAUTY . Soft Pinch Tinted Lip Oil Stain . $22.