But Selena Gomez’s Rare Beauty has done just that in the years since its 2020 launch, skyrocketing to viral status with products like the TikTok-adored (and editor-approved) Soft Pinch Liquid ...

That’s what this launch set out to do. Read on for everything you need to know about Rare Beauty’s new Soft Pinch Matte Bouncy Blush.

I tested and reviewed Selena Gomez's Rare Beauty's Soft Pinch Liquid Blush and broke down how to wear it, plus before and after pictures, and how long it lasts.

Its Soft Pinch Liquid Blush is especially groundbreaking. Rare Beauty "moved 3.1 million units" of the product in 2022 and earned around $70 million in revenue on the blush alone, Bloomberg reported.

Of Rare Beauty’s 13 liquid blush shades, four feature a matte finish. Purlisse’s Blush Glow BB Cheek Color has a similar matte finish (though the brand notes that you can mix the blush with ...

Rare Beauty Liquid Blush comes in 13 shades, four of which offer a matte finish, nine that are dewy. You can purchase the blushes in both full-size and mini sizes, and occasionally, Rare Beauty ...

Either you’re living under a rock or you know about the cult status Rare Beauty’s Soft Pinch Liquid Blush holds. (I mean, a whopping 6,100 people labeled it their holy-grail blush in Cosmo’s ...

Rare Beauty’s Soft Pinch Liquid Blush Is That Girl This has been my go-to blush for the last year or so. I love the way the color stains my cheeks just enough to give them that quick flush look ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the ...

The $26 powder blush is a hybrid of Rare Beauty’s best-selling Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter packaged in an easy-to-use compact.