PlaqueBoyMax and the rise of the streamer as rap artist The YouTube star PlaqueBoyMax built his following the usual way, livestreaming opinions on music and news. What's unusual is his latest move ...

As a rap artist, you have to make up the attention deficit. Don’t do too much too soon. T.H.: I wish I could do Veeze’s international tour over. I was so hell-bent on making him global.

The YouTube star PlaqueBoyMax built his following the usual way, livestreaming opinions on music and news. What's unusual is his latest move, which tests the modern meaning of the word "creator." ...