The boys mailed the visual rendition to Rainier. But it wasn’t until a year later that the beer company’s ad agency called and offered to buy the idea for $500.

Iconic Rainier beer television commercials from the 1970’s and 1980’s lie on shelves in filmmaker and director, Isaac Olsen’s, studio in Tacoma, Wash. on Sept. 20, 2022.

But before Johnson thought up the series, Rainier beer gained recognition by the commercials. The iconic ads were made by a trailblazing marketing agency, Heckler and Associates.

It hasn’t always been easy for Seattle fans of Rainier Beer. There were the traumas of the 1970s, when the quintessential Seattle company was sold to the first in a string of out-of-state beer ...

"Rainier: A Beer Odyssey" closes with footage of a celebration in 2012. It was the day the giant, light-up Rainer "R" — removed in 1999 — was returned to the top of the historic brewery.

All things Rainier will be celebrated Sept. 21 on “R-Day” in Seattle’s Georgetown neighborhood. The party features the Wild Rainiers (remember the famous ad campaign featuring Rainier Beer bottles and ...

Rainier Beer’s famous “Get it yourself, Bob!” television commercial made the fed-up Marlene a feminist hero in 1970s Seattle. Courtesy Rainier: A Beer Odyssey/Washington State Historical ...

Rainier Beer’s famous “Get it yourself, Bob!” television commercial made the fed-up Marlene a feminist hero in 1970s Seattle. Courtesy Rainier: A Beer Odyssey/Washington State Historical ...