Now, Target is catching heat for releasing Pride merchandise that many feel is distinctly lacking in pride, and near close to ...

Target is going viral for a collection that features merchandise with the American flag and the word "USA" in posts that have ...

A number of major companies and sports organizations are scaling back their public-facing support for LGBTQ+ Pride Month in 2025.

In 2025, fewer rainbow logos don’t mean fewer commitments, but they do mark a strategic shift in how companies show up for ...

Finally, and perhaps most painfully, the backlash isn’t just coming from one side. Some within our own community have long criticized “rainbow capitalism” and “pinkwashing,” arguing that corporate ...

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump’s administration.

Pride Month is just around the corner, and a somewhat surprising contender has entered the race for pink dollars — Target.

(L-R) Google headquarters in Silicon Valley with the "double o's" of the logo decorated in rainbow colors to honor of LGBTQ Rights, Target logo as seen at its store in Sunnyvale, California ...