This rule is a stretch! An Upper West Side elementary-school principal is banning colorful rubber-band bracelets, claiming the jewelry-making fad is a classroom distraction that causes fights on th… ...

PS 87 has banned Rainbow Loom, the colorful make-them-yourself rubber band bracelets, because the fad is distracting and has led to fights on the playground, the principal said.

More than 500 kids and adults built a 23,760-foot-long Rainbow Loom chain Saturday in Tustin in an attempt to set a Guinness world record. Eager participants braved the rain to help Max Wilford, a ...

Indeed, mass availability contributed to Rainbow Loom's downfall. There was no real motivation for retailers to prolong a sales driver that ultimately resulted in a $1-$2 transaction.