The word "endeavor" refers to a serious or determined effort to achieve something. It can be used as both a noun and a verb.

Brand purpose has become a misunderstood buzzword, argues columnist Andrew Tindall. Treated as a consistent, emotional ...

When boards treat purpose as a branding exercise rather than a governance imperative, they reduce it to performance theatre.

The principles of purpose. I have always believed that purpose works best when it is defined across three fundamental levels. I call it the 3N Model. Why? Because I’m a strategist. We like models.

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“We're definitely going to turn our pain into purpose," Kullman says. In 2020, she founded the non-profit organization "Knowing You Matter." “Our message is, you belong here," Kullman says.