NASCAR Cup Series regular Kyle Larson won the 2023 Crown Royal Purple Bag Project 200 (previously known as Shriners Children's 200).

The Darlington Raceway will host NASCAR's Crown Royal Purple Bag Project 200 this weekend. The 11th race of the 2024 Xfinity Series season kicks off at 1:30 pm ET on Saturday, May 11, in a 200 ...

Alcohol is not included in the packages. A past news release from Crown Royal's parent company, Diageo, said that the "Purple Bag Project" packed its one-millionth bag in November 2020.

The purple bins and the purple cups put in them were all part of a groundbreaking 3-month experiment called the Petaluma Reusable Cup Project. An investment firm called Closed Loop Partners had ...