On Thursday morning, PUMA officially launched a multi-year marketing campaign that redefines the game with a bold new strategy. The "Go Wild" campaign is the biggest global marketing campaign in ...

Adidas and Puma are likely to hike prices for running shoes and sportswear in the United States, following Nike's lead, analysts and investors said on Thursday, as US tariffs on imports drive ...

It has been a busy week for PUMA's basketball division. First, the brand signed NBA All-Star Tyrese Haliburton to a "massive" sneaker deal. Now, PUMA is rolling out a new hoop shoe for players ...

Feb 24 - Puma (PUMG.DE), opens new tab and Berkshire Hathaway's (BRKa.N), opens new tab Brooks Sports have agreed to settle litigation over claims that Brooks' running shoes violated Puma's patent ...

Puma's fourth-quarter sales rose 9.8% in currency-adjusted terms, below the 12% growth expected by analysts. Net profit last year fell to 282 million euros ($293 million) from 305 million, in part ...

Her fourth and most recent collection with Puma was released in 2017. Victor Boyko Two of the collab’s most sought-after items were the award-winning Fenty x Puma Creepers sneakers and the fur ...

The Skepta x PUMA Skope Forever Low will be available to shop online and in PUMA stores beginning April 26. The model will be priced at £140 GBP. Take a look at the design in the gallery above.

Puma replaced Adidas as the sponsor and maker of the Israeli national team’s uniforms in 2018. The deal made the German sportswear brand a target for boycott movements like the pro-Palestine ...

When Puma was asked to clarify this by The Athletic, they responded: “These decisions (to end sponsorship of the Israel and Serbia national teams) were taken in 2022 in line with the regular ...