French advertising giant Publicis will pay $4.4 billion to acquire Alliance Data's Epsilon marketing unit, expanding its digital business and North American footprint.

With the acquisition of Epsilon, Publicis Groupe is completing its transformation to become the industry leader in delivering personalized experiences at scale. Placed at the heart of Publicis ...

PARIS, April 14 () - Publicis will pay $4.4 billion to acquire Alliance Data's Epsilon marketing unit, the French advertising group said on Sunday, expanding its digital business and North ...

Publicis acquired Epsilon on Sunday primarily for the latter’s expertise in working with first-party client data. But Publicis got a lot more with Epsilon’s hefty $4.4 billion price tag. Epsilon is ...

Publicis will also expand Epsilon, which brings in 97% of its revenue in the United States, internationally, with plans to achieve 5% to 10% growth in the next year and a half. It will also look to ...

Alliance Data Systems CorporationADS has agreed to sell its Epsilon business to Publicis Groupe for $4.4 billion in cash. Net cash proceeds, after taking into account tax obligations and fees ...

Publicis Groupe will be the ideal cultural and strategic fit for Epsilon and its Conversant business, and will help drive Publicis Groupe’s own transformation in today’s data-driven digital world.

Publicis to acquire Lotame the world’s leading independent end-to-end data solution Present in 109 countries, Lotame is the #1 independent global data and identity solution, with more than 1.6 ...

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.

PARIS, July 2, 2019 – Publicis Groupe (Euronext Paris: FR0000130577, CAC 40) today announced the completion of the acquisition of data-driven marketing company, Epsilon, from Alliance Data ...