Malaysia’s first national carmaker Proton has formally launched a new ... “The unveiling of the e.MAS brand and logo today marks a significant step forward in Proton’s journey towards ...

Malaysia’s Proton has just unveiled its first-ever EV ... Proton’s big EV debut is essentially the automotive equivalent of putting a new logo on a Word doc template and calling it “custom ...

“We are thrilled to introduce the 2025 Proton X70 to East Malaysia, an important region ... songket-pattern elements surrounding the Proton logo framed by new trapezoidal headlamps made up ...

The Proton e.MAS 7's introduction in Malaysia follows that of BYD, Tesla and Stellantis in partnership with Leapmotor. The e.MAS 7 basic and premium models will be priced at RM109,800 (US$24,674 ...

Proton Holdings Bhd., the Malaysian carmaker backed by China’s Geely Automobile Holdings Ltd., has unveiled the Southeast Asian country’s first homemade electric vehicle brand. Proton ...

Proton announced the e.MAS brand — for “Electrifying Malaysia” — on Wednesday in Kuala Lumpur, with the first cars expected to roll off the production line by the end of 2025. The vehicles ...

Proton has appointed Havas Malaysia to lead the integrated mandate for Proton e.MAS, the latest sub-brand under the national carmaker's expanding electric vehicle (EV) portfolio. The management of ...

KUALA LUMPUR - Proton’s first electric vehicle is expected to go on sale in December, as Malaysia’s national carmaker takes the fight for market share to Tesla and Chinese brands including BYD.

KUALA LUMPUR -- Malaysian automaker Proton Holdings launched its first electric vehicle model on Monday, marking the first locally-made EV in the country's growing auto market. According to the ...

KUALA LUMPUR, Dec 16 (Reuters) - Malaysian autos firm Proton launched its first electric ... and 123,800 ringgit, respectively. Malaysia wants EVs and hybrids to account for a fifth of new car ...

Proton is 49.9 per cent owned by Geely while its Malaysian partner DRB-Hicom owns the remainder. Wednesday’s announcement is the latest step in Geely’s effort to gain share in Malaysia’s ...