Using the iron-on transfer paper, create your Progressive logo by visiting their website. (Yep, the nice folks at Progressive have graciously provided a premade logo.) After downloading the logo ...

Progressive also began running a second ad on Logo that shows a female customer talking to the female clerk. Again, the ad wasn’t written with Logo’s demographic in mind.

To support the campaign, Progressive paid for the promoted trend #dresslikeflo on October 25. “We wanted to give it a few days before Halloween to give people time to order a costume or create ...