Just like the Progressive logo, Flo’s snazzy name tag is provided on the Progressive website, as well. It even gives you the option of typing in whatever name you want, so you can use your own ...

Progressive also began running a second ad on Logo that shows a female customer talking to the female clerk. Again, the ad wasn’t written with Logo’s demographic in mind.

To support the campaign, Progressive paid for the promoted trend #dresslikeflo on October 25. “We wanted to give it a few days before Halloween to give people time to order a costume or create ...