The strategy helps keep Flo fresh, even after 100 commercials, and helps combat “Flo-fatigue,” he said. Most importantly, it helps Progressive out-create vs. outspend to keep its message top ...

@generalsdaughter okay so a black man wore a wig & apron like Flo for a Halloween ad for Progressive Insurance. Is your fear that young men will think it’s okay to dress like Flo for Halloween ...

In fact, the human face, voice and bearing that constitute “Flo” are associated far more strongly with Progressive than with the 53-year-old woman who provides them: Stephanie Courtney.

It's pretty hard to find consumers who don't know -- and like -- Flo from Progressive."Jumbling the puzzle of Flo’s likability, according to Cait Lamberton, a professor of marketing at the ...

Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem really, really old.

Progressive CEO calls Flo 'essential' to its marketing plan By ABC News July 25, 2012, 4:44 PM ...