Adalytics rocked the ad world with a scathing report on industry brand safety, leading to backlash against monitoring tools like DoubleVerify and IAS.
Brand safety controls in programmatic advertising have been discussed for years. Yet, this new revelation raises the question: Do we need to fundamentally rethink programmatic media, how we use it, ...
Competing for customers is harder than ever in the quick-serve and fast casual categories, thanks to more choices, economic ...
Not all data is created equal. Many programmatic campaigns rely on datasets that fail to capture the complexities of multicultural consumers.
The New York Times and News Corp are two prime case studies in how news publishers are evolving to be less reliant on ad ...
The real winners in big game advertising aren't crowned during the game, but they're revealed in the months that follow, said ...
Chris Wedel is a fan of all things tech and gadgets. Living in rural Kansas with his wife and two young boys makes finding ways to stay online tricky — not to mention making my homestead smarter.
While the U.S. and Canada duke it out over tariffs between the two countries, a tech company based out of Toronto is announcing a major round of funding ...
Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the 'State of Destination Marketing 2025' report for destination marketing organizations (DMOs).
What constitutes a great phone display? Is it the high resolution and pixel density? These days, it seems that most phones have that figured out with crisp detail on most phones out there. So is it ...