These will offer exclusive content, Ubisoft+ benefits, and game codes to selected players in Europe and the UK through Visa’s marketing campaigns. Over the next three years, the two companies will ...

alongside wider marketing communications activity, helped to generate the highest record of event attendance in more than 20 years. Joanne Painter, Group Managing Director at ICON, said the team ...

Born into one of Egypt’s most influential and prestigious families, Maha Abouelwafa Rashwan has built an extraordinary career that bridges hospitality, marketing, and political leadership.

Ryan Reynolds has become something of a marketing icon himself, thanks to his viral campaigns for Mint Mobile and Aviation Gin. What sets him apart? A blend of humor, self-awareness, and ...

Patriots release six players, including recent fourth-round pick U.S. Attorney launches task force to tackle illegal debanking in Virginia Predator and Humans Team Up in 'Predator: Badlands' First ...

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

It was the year of the great love story between AI and marketing. Or perhaps more accurately, the year of the hesitant courtship? The central theme in marketing this year was how to implement ...

But just because it’s still essential doesn’t mean it needs a shake-up. John Miller, the co-founder of the marketing automation platform Marketo, argues that the B2B marketing playbook (one he helped ...

Get ready to relive Taylor Swift’s most iconic commercial moments! From cozy cardigans to epic Easter eggs, Taylor has proven that she’s not just a music legend, but a commercial queen too.

Musicals have always been a cornerstone of the Hollywood machine, but recently, studio and marketing executives seem terrified of promoting them as such. It was the fall of 2018, and for a week or ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. According to a recent McKinsey article: “Broadly speaking, ‘agentic’ systems refer ...

by distributors and studios," Neon marketing executive Christian Parkes said. “From the jump, we said we need to respect the horror audience, the genre audience, because they’re largely ...