Many marketing organizations are playing a strategic role in helping to transform their companies from being operations- or product-centric to becoming more customer-centric. To have an impact on ...

Majesco, a global leader of cloud insurance platform software for insurance business transformation, welcomed over 260 ...

It would make content easily accessible, provide helpful resources and back off on the sales pressure. The post What would a truly customer-centric B2B buyers journey look like? appeared first on ...

Having that kind of polestar is vital for driving customer-centric solutions. 2. Fuse business and IT teams together To build experiences aligned with that North Star, Vanguard adopted a product ...

Closing the digital gap in convenience retail means offering technology solutions that support mom-and-pop shops, not ...

The Mahindra Group announced the appointment of Asha Kharga, currently serving as the Chief Customer Officer of Mahindra ...

Distribution strategy faces challenges from market consolidation and greater reliance on third parties to reach consumers.

Customer-centric sales models focus on physician and patient needs. The traditional pharmaceutical sales model emphasizes the product and its clinical benefits across the broadest possible audience.

In a landscape where consumers rarely give second chances, real-time behavioral intelligence is becoming the new foundation for exceptional customer experience.

In business these days, understanding your customers goes far beyond surveys and reviews. One of the most underutilized yet powerful sources of insight is call data. Every customer interaction over ...

Salesforce has announced that Vietcombank is implementing Salesforce’s Financial Services Cloud, CRM Analytics, Marketing ...