Many marketing organizations are playing a strategic role in helping to transform their companies from being operations- or product-centric to becoming more customer-centric. To have an impact on ...

Emirates SkyCargo is upending the traditional airfreight paradigm by embracing a fast, flexible, and customer-centric model ...

The rise of product counterfeiting poses a significant threat to brand reputation and customer trust. As a customer-centric ...

It would make content easily accessible, provide helpful resources and back off on the sales pressure. The post What would a ...

Having that kind of polestar is vital for driving customer-centric solutions. 2. Fuse business and IT teams together To build experiences aligned with that North Star, Vanguard adopted a product ...

Closing the digital gap in convenience retail means offering technology solutions that support mom-and-pop shops, not ...

In business these days, understanding your customers goes far beyond surveys and reviews. One of the most underutilized yet powerful sources of insight is call data. Every customer interaction over ...

Customer-centric sales models focus on physician and patient needs. The traditional pharmaceutical sales model emphasizes the product and its clinical benefits across the broadest possible audience.

In a landscape where consumers rarely give second chances, real-time behavioral intelligence is becoming the new foundation for exceptional customer experience.

Quickbase, the AI-powered operations platform, today announced the appointments of Alys Reynders as Chief Marketing Officer ...