In a Google’s Office Hours hangout, John Mueller answered a question about how to use heading tags for pages about products. It’s a good question because Google’s own SEO Starter Guide doesn’t ...

Reviews are a goldmine of data for ecommerce sites, yet many businesses fail to fully harness their potential. Often, reviews are collected but left underutilized, despite being some of the most ...

ChatGPT Atlas looks and works much like a standard web browser but infuses generative AI capabilities throughout the ...

Sometimes a product's name can be damaged by a change in the marketplace. Consider the case of the Hey Song Company. For 60 years, it successfully marketed a soft drink named Sars, short for its ...