There are many areas of potential confusion and conflict between product management and portfolio marketing. While recommendations on roles and responsibilities exist, other factors are more ...

When product teams and product marketing teams collaborate, they create a better end result, said Jessica Peet, ’14, senior leader of product marketing at Amazon. But how can they best work together?

Role of Marketing Management in New Product Development. Part of successfully launching a new product is finding the people who need the product, educating them on its value and helping them ...