If you plan to become a vice president of product management or a leader in the field, an MBA can help you develop strong leadership skills and expand your network. However, earning an MBA ...

Gain certifications in product management tools and methodologies including project management, wireframing (Balsamiq) and analytics (Google Analytics). Hone your communication, negotiation and ...

For her career in product management, Rawji doesn’t believe her degree in marketing was necessary. The occupation didn’t exist 15 years ago and higher education is just now responding with graduate ...

P roduct management — the development, life cycle, and success of a product from concept to market and beyond — is poised for a dramatic evolution due to emerging technologies. Product ...

When product teams and product marketing teams collaborate, they create a better end result, said Jessica Peet, ’14, senior leader of product marketing at Amazon. But how can they best work together?

100 Marketing Skills That Build Great Marketing and Sales Careers A comprehensive list of essential marketing skills — and how to gain them. BY JEFF HADEN , CONTRIBUTING EDITOR, INC.

The virtual format enabled twelve alumni with impressive product management and product marketing management experience to engage with Chicago Booth students for the day, by sharing career insights ...

Product life cycle management, or PLM, training teaches product managers to integrate engineering, manufacturing, sales, marketing and other departments in order to streamline processes.

Making a move from project management to product management requires a substantial shift in focus and requires different skills. Project managers and product managers invest their expertise in the ...

By 2023, software as a service (SaaS) is expected to represent 45% of the enterprise software market.The rise of product marketing as a profession is closely aligned with the growth of SaaS companies.