Real digital transformation isn't about flashy tech, but about fixing foundational processes and aligning people to navigate organizational complexity.

The WWDC 2025 morning earlier this week ( June 9) had begun under a damp grey veil, but by nine, the clouds had burned off, ...

Napoleon hasn’t escaped the impact of the trade war, but still hopes to bring its Canadian image to markets in the U.S. and Europe ...

In a Q&A with Technical Review Middle East, Moussalam Dalati, General Manager MEA & France – Liferay, speaks on digitalisation in the manufacturing sector. Read on: How do Digital Experience Platforms ...

According to Al Ries, the creator of the term "positioning," successful product marketing requires creating a product image in the customer's mind that reflects both the value of the product ...

PMs can focus on features that truly differentiate the product, and PMMs can tailor marketing messages to highlight those differences. Identifying what makes your product different and better than ...

The success of product marketing in any business ... The products may have more features in each of the larger sizes, but the core TV product remains the same. A product mix consists of a ...

By harnessing the power of Snowflake’s platform, Canva is accelerating the delivery of new features, optimising its marketing and ... users and to make informed product decisions as we continue ...

Amazon is testing a new feature that involves AI-generated hosts talking through product summaries. It looks fairly similar to Google’s audio overviews, which also include AI-generated hosts ...

Using these categories, a business can adjust its product lines and marketing techniques to appeal to each group more effectively by addressing their specific needs. Numerous types of businesses ...

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...