Landing pages are specific destinations on your site that have one or more specific goals. For instance, the goal of a product landing page is to get more sales.

If you run an e-commerce business of your own, product development and marketing are only half the battle; you'll need a rock-solid landing page, as well.

What's the difference between a microsite and a landing page? Are they synonymous terms, or do they serve different purposes? We asked the experts.

Google Merchant Center has a new policy for Inaccurate availability due to inconsistent availability between the landing page and checkout pages on your website.

Do you pay attention to your e-commerce PPC campaign's landing page? Here's how you can improve them for optimal results.

At Forbes Advisor Small Business, we assessed the Best Landing Page Builder through comprehensive product research, detailed hands-on testing and user feedback.

Video optimization leads to considerable increase in landing page conversions and additional traffic and product discovery channels.

Here's why landing page videos are so important and 11 landing page video best practices that will help increase engagement and conversions.

Let's imagine you have a product landing page with a "Free Trial" form that is not driving sufficient leads. There are several tests you can run to determine how conversions can be increased.

Creating a landing page contains a composed group of elements which behave as building blocks - but what's challenging is creating one that converts well.