Many entrepreneurs and business owners start a company because they feel there's a need for their product. The people who need what they offer are their target market, with marketing segments ...

It's time to put on your scientist hat; if you don't have one, you'll have to get one. Now that you have a product or service to build a business around, you're ready to determine whether the market ...

Marketing tactics are constantly evolving. This gives businesses the upper hand when it comes to discovering what's most effective for their industry. The marketing strategy you develop should ...

What happens to the share of choices each item receives when the choice set boundaries are extended by adding a new item that is extremely good on one dimension but poor on the others? First, there is ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. David ...