It works well for products that are easy to ship and have a consistent demand, such as fashion items, electronics or home goods. This model allows resellers to focus on marketing and customer ...

In today's fast-paced tech world, launching a successful product requires a tight interplay between crafting a product people love (product/market fit or PMF) and getting it into their hands ...

Menon, Anoop, and Dennis Yao. "Product Market Strategy." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan ...