In this article, we’ll explore what product marketing involves, why it has taken off, and the essential steps to build a strong product marketing strategy. The rise of product marketing. Product ...

Lon G. von Hurwitz, who will serve as chief strategist and senior advisor, brings 30-plus years of leadership experience in ...

Having a strong positioning strategy can help by ensuring everyone understand the product's value, target audience, and key benefits—creating a clear and unified vision. Here's how you can use ...

With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings. To explore the latest and most promising use cases, I spoke with ...

Product management is a highly lucrative and sought-after profession, combining elements of business management, marketing and technology. Entry into product management doesn't require an advanced ...

Verizon Business, sponsor of The Drum Awards for Marketing Americas, is rewriting the rulebook by merging product and marketing into a single function. During the judging, we caught up with chief ...

AKRON, Ohio, Feb. 11, 2025 /PRNewswire/ -- The Goodyear Tire & Rubber Company (NASDAQ: GT) today announced that David Anckaert has been named Chief of Product Strategy and Planning, reporting to ...

Karen Carter brings over 30 years of global brand and product strategy expertise to her new role as Vice President of Marketing at Sisel International.. SPRINGVILLE, Utah, June 12, 2025 ...

Link business strategy to product development, product roadmaps and types of roadmaps, roadmapping tools, and product portfolio management. Module 10: Product Prototyping Discover the importance of ...