This article provides comprehensive insights into why competitive product analysis is essential and also discusses the key steps involved in it. Competitive product analysis helps companies to ...

there are legal and safe ways to stay alerted to competitors' new product developments without prying into private information. Competitive analysis can reveal broad trends in the marketplace ...

A structured marketing analysis ... area on the template for your marketing mix. The marketing mix refers to the key controllable elements at your disposal to help target your product or service ...

Marketing is all about explaining to potential customers why your product fits their needs ... and types of filters. Using your competitive analysis tool to analyze your competitors’ on-site ...

After doing a competitive analysis of your market landscape the next level of detail most people want to perform is a key competitor analysis. When I was a product manager, I tended to focus only ...