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A poster for BrewDog has been banned for implying that alcohol could overcome boredom, loneliness or disappointment.
Brewdog has been banned from running an advert that suggested its Wingman IPA beer could be a remedy for boredom, loneliness ...
In 2013, the father Zhou — who had spent a total of 5,000 yuan (then around $800) on Quanjian products — found that his daughter’s photo and medical history were being used in an advertisement: ...
While product placement spending surged 30.5% in 2004, advertising and marketing expenditures rose just 7% for the year.
One problem: Kindles don’t read flash drives. Ayres asks if this possible product placement deception violates Section 43 (a) of the Lanham Act, prohibiting false or misleading advertising.
Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here's how to pull it off.