In the fast-paced world of marketing, one myth has persisted longer than most: that with the right campaign, creative spin, ...

Wharton professor David Robertson says they all have a similar strategy for growth that involves building families of complementary innovations around a core product or service. It’s an approach ...

Examples of greenwashing aren’t hard to find. For instance, a cosmetics company may add a little aloe vera or Vitamin E to ...

"With no regard for the safety and well-being of the American public, the Trump Administration is seeking to dismantle the Consumer Product Safety Commission," Boyle said in a statement.