In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

Opinions expressed are those of the author. We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching the right people with the ...

Making the most of your allotted budget to drive impact and demonstrating to the organisation that marketing drives results are perhaps the two most important goals for any marketing team. Hence why ...

For Friday's game, he faced Pomona, CA marketing manager Shweta Balasubramanian and Atlanta attorney Sam Sabulis. Ganger continued his trend of fast starts to the games. He had $3,400 before ...

I predict the continuation of a dominant trend toward authenticity. Marketing in Web3 will need to follow the same principles as major companies—adhering to regulations, abiding by laws and ...

KALAMAZOO, Mich.—Western Michigan University digital marketing students clinched first place in the 2025 Digital Marketing Competition, hosted by Purdue University Northwest College of Business, after ...

The “secretive maze of marketing and enrollment incentives” surrounding Medicare Advantage costs taxpayers extra money and needs an overhaul, according to a new Senate report. The report by Sen.

Opinions expressed are those of the author. In today’s data-driven world, digital marketing is no longer a “nice to have”—it’s essential for business growth. But despite the wealth of ...

Hartford Mayor Arunan Arulampalam, on Monday, announced he has filled the newly created position of marketing director for the city. Shannon Frost, who started Monday, spent the past three years ...

Her expertise is in personal finance and investing, and real estate. Accounting principles, such as GAAP or IFRS, are standards set by regulatory bodies that public companies must adhere to for ...