In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

Her expertise is in personal finance and investing, and real estate. Direct marketing is a form of advertising without using a third party. Direct marketing is a form of advertising that consists ...

(Article updated Oct. 2021.) It is an exciting time to be a marketer. Marketing's ability to affect the bottom line is greater than ever before, and marketers can engage with customers in ways we've ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

Adam Smith was one of the first economists to develop the underlying principles of rational choice theory. Rational choice theory is often associated with the concepts of rational actors and the ...

Investopedia / Mira Norian Product lines are created by companies as a marketing strategy to capture the attention, acceptance, and sales of consumers who, once they like a product or product ...

The company has also faced claims that it did not adequately communicate the risks of its opioid painkillers in its marketing, contributing to the US’ ‘opioid epidemic’, and that its talc ...

The best CRM software can be used to store customer data in an easily accessible way that makes it useful to your sales and marketing teams. For many companies, consumer data offers a way to ...

In my past stints at Forbes India, the Economic Times, Business Standard and Businessworld, I have written on technology, finance, management, and strategy over a career spanning three decades. My ...