The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

While the types of retail providers are virtually limitless, several common principles of retailing ... according to Marketing Donut. This means that the retail mix is the combination of business ...

To create a successful event, you must follow the five essential principles of event marketing: attract the right participants, select the right venue, maximize the number of visitors, create ...

Gain the basic principles of marketing and the technical elements of digital marketing, including social media marketing, search engine optimization (SEO), marketing automation and web analytics. Earn ...

Coursework includes digital marketing principles, social media and email marketing, analytics search engine optimization (SEO) and search engine marketing (SEM), and viral and organic growth.

a good first step is to consider the four Ps of marketing. These include: With these four principles in mind, you will find it easier to decide on a solid marketing strategy. There is a huge ...

Relationship marketing involves forming bonds with customers by meeting their needs and honoring commitments. Rather than chasing short-term profits, businesses following the principles of ...

The minor provides students with an understanding of marketing that goes beyond basic principles to developing specific marketing skills. Marketing Minor Application Students interested in the MKT ...