How Hydration Became the Sexiest Category in Wellness, From Electrolyte Powders to Collectible Stanley Cups
Once a sleepy category dominated by heritage brands, hydration has become a fan favorite driven by new wave brands, social media trends and an emphasis on simply drinking more water.
Celsius acquires Alani Nu for $1.8B
Celsius is acquiring Alani Nu for $1.8 billion, combining their brands to reach $2 billion in annual sales, as competition in ...