Few American presidents have leveraged self-images for political messaging — and sometimes personal gain — in the way Trump has throughout his political career.

You only have to look at Trump's reaction to his official painted presidential portrait to see that the US leader is keen to curate his public appearance. For more branding insight, take a look at the patriotic (and painfully unsubtle) new White House logo.

Donald Trump has updated his official portrait just months after taking office, in an apparent bid to appear less menacing