Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Henry Mintzberg, a world-renowned professor of management studies at McGill University, once said, "Management is, above all, a practice where art, science and craft meet." What Mintzberg did not ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...

The authors advocate the conscious use of descriptive and prescriptive theory to promote ethnic-sensitive practice. They describe the nature and complementary functions of descriptive and prescriptive ...

LONDON & NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--CRU, a global provider of business intelligence and consulting services for the global metals, mining and fertilizer industries, is using ...

This is a preview. Log in through your library . Abstract With the objective of improving policy making, efforts have recently intensified to integrate behavioral sciences, cost-effectiveness analysis ...