As a fashion editor, it’s my job to test out summer’s biggest trends before anyone else. I tend to gravitate towards a ...

From the red polka dot style Hailey Bieber wore to Ayo Edebiri's 14-karat gold-dipped feather tie she wore at the Golden Globes, all the cool girls in ... a staple of the preppy aesthetic, and ...

Sirens' and 'Palm Royale' are ushering in a new era of Lilly Pulitzer fans, but for PureWow's fashion editor, the vibrant ...

you’ve probably noticed the rise in modern preppy style: crisp button-downs, pleated skirts, polos and loafers, but reimagined with a trend-forward twist. One thing I quickly noticed after ...

It girls like Kaia Gerber and Zoë Kravitz love to let their status symbol dad hats do the talking. Her black loafers and white socks, on the other hand, sent me hurtling back to the preppy ...

In effect, it became a buzzword among younger generations to describe what popular, upper middle-class white girls found fashionable.” It’s not a stretch to argue that the new preppy looks a ...

The 12-year-old looked so grown up and stylish in the preppy-chic outfit she wore to ... held onto many of her original boho pieces for her girls. And now we’re seriously jealous of a tween ...

If you are looking for ways to tap into preppy styling, then you shan't look ... all while paving the way for a one-of-a-kind street style scene. Before London became the epicenter for some ...

Prep is now a play on the past and future at once, where nostalgia and novelty coexist to make the ultimate style statement ... they look uber-preppy in the best way under a cream cable knit ...

Speaking of trendy bottom silhouettes, Bermuda shorts are making a comeback from the '80s for summer 2025. Whether you choose ...