PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Nothing says "summer vacation" quite like Lilly Pulitzer. Bright, tropical and effortlessly European, the chic pieces are ...

These dresses are country club preppy with a coastal twist ... re just going to the grocery store or having dinner with the girls. Bonus: Everything on this list is under $35.

50 just isn't what it used to be—and we mean that in the best way. While a generation or two ago hitting the half-century ...

While the belted shirt dress has had its time in the spotlight, we’re taking a less preppy approach this season ... flats), but also how all the cool girls are right now: unbuttoned and styled ...

The stylish fashion, accessories, gear, gifts, and toys site founded by two Vogue magazine veterans turned mamas has hundreds of holiday-reserve dresses fit for infants, toddlers, little kids ...

Last year, the organization offered 2,200 dresses. This year, they have 5,000 dresses ready to make young girls feel like royalty on their special night. As Deonna reflected on her transformation ...