One tactic is to convert restaurants run by parent company Whitbread into Premier Inn-branded mini-hotels, adding about 3,500 rooms. "We're removing loss-making restaurants, and we're replacing with ...

In the future, a higher percentage of rooms must be available at the advertised rate. Hotel chain Premier Inn has been banned from advertising rooms "from only £35 a night" by the advertising ...

One tactic is to convert restaurants run by parent company Whitbread into Premier Inn-branded mini-hotels, adding about 3,500 rooms. "We're removing loss-making restaurants, and we're replacing ...