Americans are cutting back on Doritos, Goldfish and Hostess cakes. It’s not for their health, however – it’s a sign that even small indulgences have gotten too expensive for many to afford.

Americans are cutting back on snacks due to rising prices. Even small indulgences like Doritos and Goldfish are too expensive for many to afford.

Ryan Seacrest casually shared his snack of choice online, and sparked a rush from fans to Costco to try it for themselves.

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