Aug 12 (Reuters) - Superstar Taylor Swift on Tuesday announced her 12th studio album, "The Life of a Showgirl". Swift, who has won 14 Grammys including an unprecedented four for Album of the Year, made the announcement on a podcast with boyfriend and U.S. football star Travis Kelce and his brother Jason Kelce.

Taylor Swift doesn't simply announce albums. She curates events. That's a trend that certainly did not begin with the announcement of her 12th studio album, “The Life of a Showgirl, ” on Tuesday. She's long embraced new technologies and forward-thinking marketing opportunities that allow her to connect directly with fans.