But most important factor in trend epitomized by Olipop is "the confidence in the overall beverage industry to continue to ...

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

As part of its Super Bowl advertising plan, the prebiotic soda brand Poppi made a move which has caused a surprising amount ...

Viral Pink Stuff cleaning brand gets a boost and Buick gains on Kendrick Lamar plug—plus why it was a bad week for Joan, Poppi and Tesla.