Polaroid is adding to its line-up of products that mix retro looks with modern smarts. The new Polaroid Now+ is an analog camera with Bluetooth connectivity and five physical lens filters.

The camera of choice for the partnership is Polaroid’s Now Generation 3 (not the recently announced Polaroid Flip). Finished in a rich blue (not quite as dark as that equated with Yves Klein), the ...

The camera will be available on April 29th through Polaroid’s online store for $199.99 and from other retailers on May 13th. If you’d rather not wait that long, you can become a Polaroid ...

For over 50 years, the brand has defined and redefined the instant camera. Now, it's shaking things up again with its latest release: the Polaroid Flip Instant Camera.