Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

ATLANTA — RaceWay tapped PAR Technology Corp. as its technology partner for the launch of its first customer loyalty program, ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

New applicants can earn an increased 60,000 Virgin points after spending $4,000 within 90 days of account opening on the ...

Carnival Cruise Line is replacing its longtime loyalty program with Carnival Rewards, a flexible, points-based system launching in 2026.

Chase Ultimate Rewards are among the most valuable and flexible credit card points. They can be used for luxurious travel, ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Ascenders Club is powered by full-stack Dutchie integration and a new Ascend Dispensary App. These upgrades enable a frictionless shopping experience where customers can browse, track rewards, and pay ...

Still handing out points, hoping people come back? You are losing a lot. Modern buyers want more than that. They are looking ...

Japan’s Aplus credit card lets users redeem reward points for XRP, BTC and ETH, offering crypto exposure without spending ...