Meghan Markle Faces Backlash for Using Clothing Brand’s Name for New Lifestyle Venture The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City.

Meghan Markle's new brand, "As Ever," has suffered its first legal blow. The US Patent and Trademark Office (USPTO) has denied her attempt to sell clothing under the brand name. In a ruling ...

On Tuesday, Markle, 43, announced on Instagram that her company, American Riviera Orchard, would be renamed to “As Ever” after the mom of two’s original brand name faced several trademark snags.

Another person wrote, “Meghan Markle took the same name as an already trademarked established clothing store…As Ever. They didn’t steal her brand. She tried to snatch theirs.” ...