/ Portland Fire Portland went back to its roots when choosing the official team name and branding for its WNBA expansion franchise set to debut in 2026.

The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of Roses for the 2026 WNBA season.

As if reborn from the ashes, the Portland Fire are back. Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning.

The Portland Fire announced its new branding ahead of the franchise return.

In December, T oronto announced their name would be the Tempo. On Tuesday, Portland took its turn, unveiling the team’s new logo and name, the Fire.

WNBA fans reacted to the Portland Fire, the league's 15th team, a part of the league's expansion, retaining the original name and logo of its first WNBA team, which played from 2001 to 2003.

WNBA Portland interim president Clare Hamill was in studio to talk about the team's new name, logo, tickets, and merchandise.