But the money being spent belies the missed opportunity that persuasive and memorable creative advertising delivers. As terrestrial radio nears its 100 th birthday, we’re reminded that the ads ...

If those new users don’t stay engaged, the creative for that audience may be falling short. For example, in Gaming, ads featuring music artists led to 50 per cent higher user retention after seven ...

Sushil Pandey is gearing up for the release of his next venture, ‘Phule’, starring Pratik Gandhi and Patralekha in key roles. ‘Phule’ is a historical biopic centred around Mahatma Jyotirao ...

Over 80% of social media advertisers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads. If Instagram isn ...

With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

Taco Bell also works with Deutsch, Biite, The Community and Edelman. Among today’s creative highlights, Neutrogena recruits John Cena to promote its “invisible” sunscreen; Corona highlights ...

The platform delivers creative ideation and generation at scale, with insights drawn from 100,000+ market-tested ads, said Anna Zdorenko, CEO of INCYMO.AI, in an interview with GamesBeat.

The creator class is poised to have a more commanding presence at this year’s Cannes Lions International Festival of Creativity. Among today’s creative highlights, Cooper Flagg wins at ...

Search Engine Land » PPC » How to expand from Meta Ads into Google Ads Share Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative.

Among today’s creative highlights ... and Pepsi hides its logo in a series of beachfront landscape ads. Droga, who said he contemplated full retirement, will stay on as Accenture's vice chair.

Union Minister of Commerce & Industry, Piyush Goyal, addressed the RISE//DEL Conference 2025, a three-day multidisciplinary event that connects music, creative industries, and startups ...