Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to ...

Back in 2023, a few curious minds sat in a meeting room, accompanied by some rather questionable coffee, and asked a deceptively simple question. Could dynamic creative optimisation – DCO, for ...

Union Minister Piyush Goyal stated that India is on track to become the third-largest economy by 2027, with a projected $5 trillion GDP in three years.

MUMBAI, (IANS) – The Indian advertising industry is one of the biggest industries in the world, given the sheer consumer volume and the diversity of the consumer groups across the country. While ...

Users will no longer be able to include hashtags on advertisements on the social platform X, tech billionaire Elon Musk announced Thursday. “Starting tomorrow [Friday], the esthetic nightmare… ...

Apple Wallet pinged some users today with an advertisement for Apple's upcoming movie, F1. It's possible to disable these ads without disabling all Wallet notifications, but only if you're running ...

New Delhi: India is charting a new road to economic prosperity with record export figures and multiple free trade agreements, commerce minister Piyush Goyal said on Monday, highlighting the ...

New Delhi: Bajaj Consumer Care has announced the appointment of Naveen Pandey as its new Managing Director, following the conclusion of Jaideep Nandi’s five-year tenure on June 30, according to ...

Elon Musk announced hashtags will be banned in paid ads on X from June 27 The ban applies only to advertisements, not regular user posts on X Hashtags remain useful for regular posts to boost ...

Piyush Chhabra's integrated Cross-Border Payments solutions with IOS and SWIFT provided the following benefits to the financial services industry by: 🚀 Reduced delays (AI predicts processing ...

Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability. The post AI can scale ads, but great creatives drive brand impact ...