As pointed out by Suhel, the media is getting fragmented with each passing day, along with people’s trust in brands. Layering ...

Harshad Rajadhyaksha and Kainaz Karmakar, CCOs, Ogilvy India, expressed excitement and delight on Ogilvy’s win at the Effie India Awards 2024. Ogilvy India was named Effie Agency of the Year at the ...

True as that might be, paying with data or ads (instead of blocking ads) is usually a win-win scenario in my eyes. This won’t be everyone’s view, but as a millennial, I remember the days when ...

Search Engine Land » PPC » Google sees ad potential in Gemini AI Chat with SearchBot Please note that your conversations will be recorded. Google’s Gemini AI could eventually become an ...

The campaign introduces a new TVC, directed by director Prasoon Pandey, showcasing Centerfruit’s unique ability to delight consumers with its distinctive taste. The tagline “Kaisi Jeebh ...

Search Engine Land » PPC » Google Ads optimization: What to stop, start, and continue in 2025 Chat with SearchBot Please note that your conversations will be recorded. Early this year ...

The best ad blockers allow you to cut through invasive advertising and stop cookies from harvesting your data by blocking advertisements, pop-ups, and even malware before you have to see them.

So every company wants a piece of the pie. To stand out, companies put a ton of time, effort and cash into creating memorable ads. In the age of social media, making an impact is even more crucial.

On winning the award, veteran adman Piyush Pandey, who is the Chief Advisor at Ogilvy Advertising, got emotional and expressed immense delight as Ogilvy Group India was crowned ‘Effie Agency of ...