The illuminated advertising hoardings have been part of Piccadilly Circus since 1908, when bottled water brand Perrier first installed a sign. The original light bulbs were replaced by neon signs ...

Probably the most famous feature of Piccadilly Circus is its light-up advertising boards. In 2009, we went behind the scenes of the lights to get an insight into how they work. The first sign to ...

After taking up the ad board for a quarter of a century, TDK is set to discontinue its space on the iconic neon sign at Piccadilly Circus and will run a special video advertisement to commemorate its ...