The company’s hardware-first business model is putting it at a disadvantage in the AI age.

As with any experiential marketing effort ... the more effective strategy often involves highlighting existing values through contemporary frameworks. The real art comes in translating a brand ...

A sold-out house was entranced by the thespians of All About Theatre’s production of “HADESTOWN: Teen Edition” tread the boards of the Colligan Theater Thursday night. The run of the ...

Less than one in three marketers report having influence over their brand’s distribution strategy, despite place being a crucial part of the 4Ps. The 4Ps of product, price, place, and promotion are ...

new video loaded: What the Switch 2 Marketing Tells Us About Nintendo After spending the past two decades cultivating a market for casual gamers, Nintendo is relying on star power in its latest ...

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, Marigold conducted a survey between ...

The "Napalm Girl' photo, as it became known, led to a Pulitzer Prize for Associated Press staffer Nick Ut. In recent months, however, controversy about who shot that photo has rocked the ...

Davenport, Abhijit Guha and Dhruv Grewal Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence. Marketing’s core activities are understanding ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

A bundling strategy needs to be as simple as possible ... it with a set of professional prints or a larger framed photo. Digital marketing has taken bundles to a whole new level.