[Photo: Netflix] What came next was a worldwide full-court press of entertainment marketing. Pink Guards were deployed at events, activations, and press appearances around the planet. The final ...

Top film and TV marketing executives gathered at A.O.C. restaurant in Los Angeles Tuesday night for a private dinner and salon where the conversation ranged from how AI tools are changing the ...

By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

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Here's a marketing tip for companies on a tight budget: be provocative. That's the strategy Zillow used in its early days in ...

The company’s hardware-first business model is putting it at a disadvantage in the AI age.

As with any experiential marketing effort ... the more effective strategy often involves highlighting existing values through contemporary frameworks. The real art comes in translating a brand ...